About Yotam Shmargad
PhD, Kellogg School of Management, Northwestern University
MS, Columbia University
BS, University of California, Los Angeles
Dr. Shmargad is an Assistant Professor at the University of Arizona’s School of Information. In his research, he analyzes the databases of social media companies and designs network experiments to study social media from the perspectives of users, the companies that manage social media platforms, and the firms that use them in their marketing campaigns. His current projects look at how social media alter the properties of users’ networks, and the impact this has on how information and products spread through these networks.