Yotam Shmargad

About Yotam Shmargad

        PhD, Kellogg School of Management, Northwestern University
        MS, Columbia University
        BS, University of California, Los Angeles

        Dr. Shmargad is an Assistant Professor at the University of Arizona’s School of Information. In his research, he analyzes the databases of social media companies and designs network experiments to study social media from the perspectives of users, the companies that manage social media platforms, and the firms that use them in their marketing campaigns. His current projects look at how social media alter the properties of users’ networks, and the impact this has on how information and products spread through these networks. 


Yotam Shmargad's picture

Contact Information

Yotam Shmargad
Assistant Professor
College of Social and Behavioral Sciences