Bachelor of Arts in Information Science & eSociety


Shape the future of digital social networks, content and culture.

Find out how the BA IS&ES is the right program for you:


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Bachelor's in Information Technology Degree Program

June 3

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Offered on campus and online, the University of Arizona’s Bachelor of Arts in Information Science and eSociety (BA IS&ES) prepares you for a transformative future at the intersection of technology and society.

In the BA IS&ES, you’ll be immersed in an interdisciplinary curriculum that enables you to explore digital media, media theory, digital engagement and storytelling, online behavior, internet studies, social media and social networks, digital life and its impact on human behavior, content creation and more.

Information science and eSociety is an expanding field of study that reflects on issues related to privacy, ethics, information manipulation, digital marketing, and the impact of social media and online behavior on daily life—setting you up for a fascinating career at the intersection of social networks and information technology.

* Average salary for information science and eSociety bachelor's graduates according to PayScale, January 2024.


  • Information and communication technologies, tools, programs and solutions, including social media, and the societal implications of their use
  • Digital storytelling
  • Theories of new media and their impact on online content development, social media, digital marketing and market research
  • Program and solution development for online digital environments
  • Theories of human behaviors, interactions and biases that underlie digitally mediated communication
  • Information-age literacies, including evaluation of information, privacy and security, and information ethics and bias
  • Research methods and presentation skills for information science
  • Recognition and analysis of ethical and policy concerns raised by new technologies
  • Effective communication across cultures and with diverse peoples and groups

View Curriculum & Courses

"As an aspiring digital content producer, my Information Science and eSociety courses were crucial in providing the tools for a career where creativity meets communication. Thanks to my educational experience at Arizona's iSchool, I've never felt more confident that I'm on the right path!"
Brittney Deo, BA in Information Science and eSociety '24

Are you ready to shape the future of digital social networks and culture?

Learn more about the Bachelor of Arts in Information Science and eSociety by contacting us at or begin your application today:

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